UX for Startups (SUP)

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In this SUP workshop, Joel Marsh, founder of Peekerton and a UX expert, shares key insights for startups on identifying user needs, aligning them with business goals, and creating a compelling value proposition

Published/Updated on Jul 28, 2021

Workshop by Joel Marsh

Joel Marsh is the founder of Peekerton, a serial entrepreneur, author of best selling UX books, and 18 years of UX experience working with global brands (Volvo, Scania, McDonald's, UN, Avanza, Absolut, and Samsung) and consulted for top investors. Joel will be sharing his experience about UX and Product Design.

A SUP46 exclusive workshop on UX for Startups. Joel Marsh is the founder of Peekerton, a serial entrepreneur, author of best selling UX books, and 18 years of UX experience working with global brands (Volvo, Scania, McDonald's, UN, Avanza, Absolut, and Samsung) and consulted for top investors. Joel will be sharing his experience about UX and Product Design.

Timestamps

00:00 Intro & About
2:35 UX: trendy nonsense?
4:50 What matters: The user/customer
6:30 User needs
7:54 Is this a valuable problem to solve?
11:45 A few ways to discover user needs
12:07 Talk to users
13:22 Why, why, why? (deconstruct problems/behavior into basic parts)
15:22 Company needs
16:23 Every company needs money (non profit or not)
17:08 Competitors want the same money as you
17:30 UX Strategy (related to marketing)
17:48 Value Proposition
18:55 Chart: What You Do Best vs What Competitors Do Best vs What Customers Want
20:29 Your company strategy should change your product