<h2 style="text-align: center" id="webinar-financing-options-for-earlystage-startups-click-here" class="group relative whitespace-pre-wrap -ml-2 pl-2 scroll-mt-20 sm:scroll-mt-5"><a href="#webinar-financing-options-for-earlystage-startups-click-here" class="absolute top-1 -left-5 opacity-0 border-0 group-hover:opacity-100" aria-hidden="true" tabindex="-1" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none" target="_blank" rel="noopener noreferrer"><div class="w-6 h-6 text-slate-500 ring-1 ring-slate-900/5 rounded-md shadow-sm flex items-center justify-center hover:ring-slate-900/10 hover:shadow hover:text-slate-700 dark:bg-slate-700 dark:text-slate-300 dark:shadow-none dark:ring-0"><svg class="w-4 h-4" viewBox="0 0 24 24" fill="none" stroke-width="1.5" stroke="currentColor" aria-hidden="true"><path d="M13.19 8.688a4.5 4.5 0 011.242 7.244l-4.5 4.5a4.5 4.5 0 01-6.364-6.364l1.757-1.757m13.35-.622l1.757-1.757a4.5 4.5 0 00-6.364-6.364l-4.5 4.5a4.5 4.5 0 001.242 7.244" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round"></path></svg></div></a>Webinar : <a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://vimeo.com/455476500/616f9f0566" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">Financing options for early-stage startups</a> (<a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://vimeo.com/455476500/616f9f0566" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">click here</a>)</h2><p><strong><em>By Maria Ljungberg, CEO at Propel Capital / STING</em></strong></p><p>"This workshop is focusing on different early-stage funding opportunities for startups."\ (keywords: financing landscape, equity and non-equity options, ticket sizes, planning, execution, long term thinking)</p><h2 id="timestamps" class="group relative whitespace-pre-wrap -ml-2 pl-2 scroll-mt-20 sm:scroll-mt-5"><a href="#timestamps" class="absolute top-1 -left-5 opacity-0 border-0 group-hover:opacity-100" aria-hidden="true" tabindex="-1" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none" target="_blank" rel="noopener noreferrer"><div class="w-6 h-6 text-slate-500 ring-1 ring-slate-900/5 rounded-md shadow-sm flex items-center justify-center hover:ring-slate-900/10 hover:shadow hover:text-slate-700 dark:bg-slate-700 dark:text-slate-300 dark:shadow-none dark:ring-0"><svg class="w-4 h-4" viewBox="0 0 24 24" fill="none" stroke-width="1.5" stroke="currentColor" aria-hidden="true"><path d="M13.19 8.688a4.5 4.5 0 011.242 7.244l-4.5 4.5a4.5 4.5 0 01-6.364-6.364l1.757-1.757m13.35-.622l1.757-1.757a4.5 4.5 0 00-6.364-6.364l-4.5 4.5a4.5 4.5 0 001.242 7.244" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round"></path></svg></div></a>Timestamps :</h2><p>00:28 : Some questions to ask yourself when planning for your financing<br>02:04 : The financing landscape<br>02:50 : Soft money - what is it ? <br>04:28 : Grants <br>05:02 : Loans<br>06:02 : Angel investors <br>09:03 : Venture Capital investors<br>11:56 : Angels vs. Venture Capital investors<br>13:35 : What are the investors evaluating ? <br>21:47 : Planning for your financing<br>24:12 : Summary <br>25:17 : Q&#x26;A<br></p><h2 id="soft-money-what-is-it-0250" class="group relative whitespace-pre-wrap -ml-2 pl-2 scroll-mt-20 sm:scroll-mt-5"><a href="#soft-money-what-is-it-0250" class="absolute top-1 -left-5 opacity-0 border-0 group-hover:opacity-100" aria-hidden="true" tabindex="-1" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none" target="_blank" rel="noopener noreferrer"><div class="w-6 h-6 text-slate-500 ring-1 ring-slate-900/5 rounded-md shadow-sm flex items-center justify-center hover:ring-slate-900/10 hover:shadow hover:text-slate-700 dark:bg-slate-700 dark:text-slate-300 dark:shadow-none dark:ring-0"><svg class="w-4 h-4" viewBox="0 0 24 24" fill="none" stroke-width="1.5" stroke="currentColor" aria-hidden="true"><path d="M13.19 8.688a4.5 4.5 0 011.242 7.244l-4.5 4.5a4.5 4.5 0 01-6.364-6.364l1.757-1.757m13.35-.622l1.757-1.757a4.5 4.5 0 00-6.364-6.364l-4.5 4.5a4.5 4.5 0 001.242 7.244" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round"></path></svg></div></a>Soft money - what is it ? (02:50) :</h2><ul><li><p>Funds provided by a government or institution for a one-off projet</p></li><li><p>Non diluting money - use to build value as far as possible</p></li><li><p>Primarily for ventures<br>- With academic origini or potentially strong IPR<br>- Early stage = high risk<br>- Long time to market</p></li></ul><h2 id="grants-soft-money-0428" class="group relative whitespace-pre-wrap -ml-2 pl-2 scroll-mt-20 sm:scroll-mt-5"><a href="#grants-soft-money-0428" class="absolute top-1 -left-5 opacity-0 border-0 group-hover:opacity-100" aria-hidden="true" tabindex="-1" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none" target="_blank" rel="noopener noreferrer"><div class="w-6 h-6 text-slate-500 ring-1 ring-slate-900/5 rounded-md shadow-sm flex items-center justify-center hover:ring-slate-900/10 hover:shadow hover:text-slate-700 dark:bg-slate-700 dark:text-slate-300 dark:shadow-none dark:ring-0"><svg class="w-4 h-4" viewBox="0 0 24 24" fill="none" stroke-width="1.5" stroke="currentColor" aria-hidden="true"><path d="M13.19 8.688a4.5 4.5 0 011.242 7.244l-4.5 4.5a4.5 4.5 0 01-6.364-6.364l1.757-1.757m13.35-.622l1.757-1.757a4.5 4.5 0 00-6.364-6.364l-4.5 4.5a4.5 4.5 0 001.242 7.244" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round"></path></svg></div></a>Grants (soft money) (04:28) :</h2><ul><li><p>Money granted to support a special purpose/projet</p></li><li><p>Often subject to competition and accessible during certain period of times "Calls"</p></li><li><p>Application processess can be time consuming (but also helpful)</p></li><li><p>Examples : Vinnova, Eurostars, Energimyndigheten</p></li></ul><h2 id="loans-soft-money-0502" class="group relative whitespace-pre-wrap -ml-2 pl-2 scroll-mt-20 sm:scroll-mt-5"><a href="#loans-soft-money-0502" class="absolute top-1 -left-5 opacity-0 border-0 group-hover:opacity-100" aria-hidden="true" tabindex="-1" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none" target="_blank" rel="noopener noreferrer"><div class="w-6 h-6 text-slate-500 ring-1 ring-slate-900/5 rounded-md shadow-sm flex items-center justify-center hover:ring-slate-900/10 hover:shadow hover:text-slate-700 dark:bg-slate-700 dark:text-slate-300 dark:shadow-none dark:ring-0"><svg class="w-4 h-4" viewBox="0 0 24 24" fill="none" stroke-width="1.5" stroke="currentColor" aria-hidden="true"><path d="M13.19 8.688a4.5 4.5 0 011.242 7.244l-4.5 4.5a4.5 4.5 0 01-6.364-6.364l1.757-1.757m13.35-.622l1.757-1.757a4.5 4.5 0 00-6.364-6.364l-4.5 4.5a4.5 4.5 0 001.242 7.244" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round"></path></svg></div></a>Loans (soft money) (05:02) :</h2><ul><li><p>Higher than average interest</p></li><li><p>No/limited personal guarantees</p></li><li><p>Be aware! Potential balance sheet issues</p></li><li><p>Example : Almi</p></li></ul><h2 id="angel-investors-equity-financing-0602" class="group relative whitespace-pre-wrap -ml-2 pl-2 scroll-mt-20 sm:scroll-mt-5"><a href="#angel-investors-equity-financing-0602" class="absolute top-1 -left-5 opacity-0 border-0 group-hover:opacity-100" aria-hidden="true" tabindex="-1" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none" target="_blank" rel="noopener noreferrer"><div class="w-6 h-6 text-slate-500 ring-1 ring-slate-900/5 rounded-md shadow-sm flex items-center justify-center hover:ring-slate-900/10 hover:shadow hover:text-slate-700 dark:bg-slate-700 dark:text-slate-300 dark:shadow-none dark:ring-0"><svg class="w-4 h-4" viewBox="0 0 24 24" fill="none" stroke-width="1.5" stroke="currentColor" aria-hidden="true"><path d="M13.19 8.688a4.5 4.5 0 011.242 7.244l-4.5 4.5a4.5 4.5 0 01-6.364-6.364l1.757-1.757m13.35-.622l1.757-1.757a4.5 4.5 0 00-6.364-6.364l-4.5 4.5a4.5 4.5 0 001.242 7.244" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round"></path></svg></div></a>Angel investors (equity financing) (06:02) :</h2><ul><li><p>Private individuals investing their own money into early stage startups</p></li><li><p>Pre-seed investments 50' - 500' EUR</p></li><li><p>Find them through : <br>- Research - make a wish list <br>- Incubators and business angel networks<br>- Referrals</p></li><li><p>Evaluate them based on : <br>- Experience <br>- Pockets<br>- Reputation<br>- Personal chemistry/what kind of engagement you want</p></li></ul><h2 id="venture-capital-investors-equity-financing-0903" class="group relative whitespace-pre-wrap -ml-2 pl-2 scroll-mt-20 sm:scroll-mt-5"><a href="#venture-capital-investors-equity-financing-0903" class="absolute top-1 -left-5 opacity-0 border-0 group-hover:opacity-100" aria-hidden="true" tabindex="-1" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none" target="_blank" rel="noopener noreferrer"><div class="w-6 h-6 text-slate-500 ring-1 ring-slate-900/5 rounded-md shadow-sm flex items-center justify-center hover:ring-slate-900/10 hover:shadow hover:text-slate-700 dark:bg-slate-700 dark:text-slate-300 dark:shadow-none dark:ring-0"><svg class="w-4 h-4" viewBox="0 0 24 24" fill="none" stroke-width="1.5" stroke="currentColor" aria-hidden="true"><path d="M13.19 8.688a4.5 4.5 0 011.242 7.244l-4.5 4.5a4.5 4.5 0 01-6.364-6.364l1.757-1.757m13.35-.622l1.757-1.757a4.5 4.5 0 00-6.364-6.364l-4.5 4.5a4.5 4.5 0 001.242 7.244" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round"></path></svg></div></a>Venture Capital investors (Equity Financing) (09:03) :</h2><ul><li><p>Venture Capital investors raise funds every 2-4 years <br>- Mainly from institutions e.g. pension funds<br>- Need to deliver returns to investors in order to raise new funds</p></li><li><p>Invest money over 3-5 years and has a limited time horizon to exit</p></li><li><p>For ventures looking to scale big : potential investments are evaluated with the assumption that they should be able to return at least 10x to investors</p></li><li><p>For businesses where speed is crucial : VCs provide muscles for expansion</p></li><li><p>A good VC can provide capital, network and a springboard to international expansion</p></li></ul><h2 id="planning-for-your-financing-2147" class="group relative whitespace-pre-wrap -ml-2 pl-2 scroll-mt-20 sm:scroll-mt-5"><a href="#planning-for-your-financing-2147" class="absolute top-1 -left-5 opacity-0 border-0 group-hover:opacity-100" aria-hidden="true" tabindex="-1" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none" target="_blank" rel="noopener noreferrer"><div class="w-6 h-6 text-slate-500 ring-1 ring-slate-900/5 rounded-md shadow-sm flex items-center justify-center hover:ring-slate-900/10 hover:shadow hover:text-slate-700 dark:bg-slate-700 dark:text-slate-300 dark:shadow-none dark:ring-0"><svg class="w-4 h-4" viewBox="0 0 24 24" fill="none" stroke-width="1.5" stroke="currentColor" aria-hidden="true"><path d="M13.19 8.688a4.5 4.5 0 011.242 7.244l-4.5 4.5a4.5 4.5 0 01-6.364-6.364l1.757-1.757m13.35-.622l1.757-1.757a4.5 4.5 0 00-6.364-6.364l-4.5 4.5a4.5 4.5 0 001.242 7.244" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round"></path></svg></div></a>Planning for your financing (21:47) :</h2><ol><li><p>Understand what needs you have and what risks you are facing<br>- Milestones <br>- Budget <br>- Risks <br>- Window og opportunity ; how fast do you need to run ?</p></li><li><p>Develop a financing startegy and a plan <br>- Capital need to get to value increasing levels <br>- Realistic time plan for capital raising <br>- Appropriate sources for financing, matching the company's financing need and application areas</p></li><li><p>Execution</p></li></ol>

Financing options (STING)

🎨 Design

💳 Financial services

🫀 Health

💻 IT consulting & outsourcing

📒 Legal & accounting

💠 Other

📣 PR & marketing

🌐 Partner hub

🔍 Recruiting & headhunting

🦾 SaaS services

💬 Translation services

🧳 Travel & accomodation

🧑‍🤝‍🧑 HR services

⏳ Productivity

☁️ Server & cloud solutions

⚙️ Web & app development

Founders refine and validate their business concept, conduct market research, and create an MVP to gather feedback and attract early adopters.

💡 Idea stage

The startup focuses on building the product or service, addressing technical challenges, and seeking early-stage investment.

🐱‍💻 Development stage

The startup experiences increasing customer base and revenue, focusing on scaling operations, optimizing marketing and sales strategies, and establishing product-market fit.

📈 Growth stage

The startup enters a phase of rapid growth, scaling operations across multiple dimensions, seeking additional funding, and aiming for market dominance and increased profitability.

🚀 Scale stage

Financing options (STING)

Webinar : Financing options for early-stage startups (click here)

Timestamps :

Soft money - what is it ? (02:50) :

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