<h2 id="how-to-beat-your-competition-and-get-your-website-maximum-exposure-on-google" class="group relative whitespace-pre-wrap -ml-2 pl-2 scroll-mt-20 sm:scroll-mt-5"><a href="#how-to-beat-your-competition-and-get-your-website-maximum-exposure-on-google" class="absolute top-1 -left-5 opacity-0 border-0 group-hover:opacity-100" aria-hidden="true" tabindex="-1" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none" target="_blank" rel="noopener noreferrer"><div class="w-6 h-6 text-slate-500 ring-1 ring-slate-900/5 rounded-md shadow-sm flex items-center justify-center hover:ring-slate-900/10 hover:shadow hover:text-slate-700 dark:bg-slate-700 dark:text-slate-300 dark:shadow-none dark:ring-0"><svg class="w-4 h-4" viewBox="0 0 24 24" fill="none" stroke-width="1.5" stroke="currentColor" aria-hidden="true"><path d="M13.19 8.688a4.5 4.5 0 011.242 7.244l-4.5 4.5a4.5 4.5 0 01-6.364-6.364l1.757-1.757m13.35-.622l1.757-1.757a4.5 4.5 0 00-6.364-6.364l-4.5 4.5a4.5 4.5 0 001.242 7.244" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round"></path></svg></div></a>How to beat your competition and get your website maximum exposure on Google.</h2><p>Henrik Vikström, ceo and founder of Pixel Nordic, an award winning SEO consultancy firm. Henrik has 15 years of experience in SEO (Search Engine Optimization) and worked with startup clients such as Kry and NAKD. During this workshop Henrik will share how you can beat your competition and get seen on Google search engine.</p><div><div style="position: relative; padding-top: 56.25%" class="flex-1"><iframe src="https://www.youtube.com/embed/ra_Bls8lfmU" frameborder="0" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%" allowfullscreen></iframe></div></div><p>Timestamps: <br><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.youtube.com/watch?v=ra_Bls8lfmU&#x26;t=0s" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">00:00</a> Intro <br><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.youtube.com/watch?v=ra_Bls8lfmU&#x26;t=115s" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">01:55</a> Agenda <br><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.youtube.com/watch?v=ra_Bls8lfmU&#x26;t=161s" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">02:41</a> About Henrik <br><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.youtube.com/watch?v=ra_Bls8lfmU&#x26;t=214s" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">03:34</a> SITE: search <br><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.youtube.com/watch?v=ra_Bls8lfmU&#x26;t=352s" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">05:52</a> SEO or SEM <br><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.youtube.com/watch?v=ra_Bls8lfmU&#x26;t=364s" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">06:04</a> Ads: SEM, Organic: SEO <br><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.youtube.com/watch?v=ra_Bls8lfmU&#x26;t=405s" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">06:45</a> Why SEM before SEO <br><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.youtube.com/watch?v=ra_Bls8lfmU&#x26;t=568s" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">09:28</a> When to NOT do SEO <br><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.youtube.com/watch?v=ra_Bls8lfmU&#x26;t=686s" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">11:26</a> SEO basics (Links, Content, Tech Audit) <br><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.youtube.com/watch?v=ra_Bls8lfmU&#x26;t=978s" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">16:18</a> Google PageRank (linking = high quality site) <br><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.youtube.com/watch?v=ra_Bls8lfmU&#x26;t=1119s" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">18:39</a> How to get links <br><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.youtube.com/watch?v=ra_Bls8lfmU&#x26;t=1534s" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">25:34</a> Content tips &#x26; tricks (keywords, meta descriptions etc.) <br><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.youtube.com/watch?v=ra_Bls8lfmU&#x26;t=1665s" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">27:45</a> Tech &#x26; Crawlability (Google Search Console) <br><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.youtube.com/watch?v=ra_Bls8lfmU&#x26;t=1711s" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">28:31</a> Search Console Demo <br><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.youtube.com/watch?v=ra_Bls8lfmU&#x26;t=1894s" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">31:34</a> Common Javascript mistakes (client side rendering) <br><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.youtube.com/watch?v=ra_Bls8lfmU&#x26;t=1997s" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">33:17</a> International SEO (localize language) <br><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.youtube.com/watch?v=ra_Bls8lfmU&#x26;t=2101s" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">35:01</a> TLD not important anymore <br><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.youtube.com/watch?v=ra_Bls8lfmU&#x26;t=2311s" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">38:31</a> <a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="http://ahrefs.com" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">ahrefs.com</a> - demo (competitor links, pages, traffic drivers, and link sources etc.) <br><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.youtube.com/watch?v=ra_Bls8lfmU&#x26;t=2446s" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">40:46</a> Key takeaways <br><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.youtube.com/watch?v=ra_Bls8lfmU&#x26;t=2475s" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">41:15</a> Recommended online SEO courses <br><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.youtube.com/watch?v=ra_Bls8lfmU&#x26;t=2493s" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">41:33</a> Q &#x26; A <br><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.youtube.com/watch?v=ra_Bls8lfmU&#x26;t=2556s" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">42:36</a> Ignore loading time/page speed <br><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.youtube.com/watch?v=ra_Bls8lfmU&#x26;t=2629s" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">43:49</a> Content hack - use templates, user generated content <br><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.youtube.com/watch?v=ra_Bls8lfmU&#x26;t=2749s" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">45:49</a> Influencer marketing (get links into blogs/sites, check "SEO value") <br><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.youtube.com/watch?v=ra_Bls8lfmU&#x26;t=2937s" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">48:57</a> ASO, App Store Optimization (also keywords but other key metrics) <br><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.youtube.com/watch?v=ra_Bls8lfmU&#x26;t=2977s" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">49:37</a> Fast improvements? (depends on "link profile" and site, use marketing resources) <br><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.youtube.com/watch?v=ra_Bls8lfmU&#x26;t=3054s" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">50:54</a> Google link penalizing (not common today but avoid low quality sites) <br><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.youtube.com/watch?v=ra_Bls8lfmU&#x26;t=3116s" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">51:56</a> One great link vs. many average links <br><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.youtube.com/watch?v=ra_Bls8lfmU&#x26;t=3253s" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">54:13</a> Reverse Engineer traffic sources (<a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="http://ahrefs.com" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">ahrefs.com</a> content explorer for key sites/traffic sources)</p>

SEO for Startups (SUP)

🎨 Design

💳 Financial services

🫀 Health

💻 IT consulting & outsourcing

📒 Legal & accounting

💠 Other

📣 PR & marketing

🌐 Partner hub

🔍 Recruiting & headhunting

🦾 SaaS services

💬 Translation services

🧳 Travel & accomodation

🧑‍🤝‍🧑 HR services

⏳ Productivity

☁️ Server & cloud solutions

⚙️ Web & app development

Founders refine and validate their business concept, conduct market research, and create an MVP to gather feedback and attract early adopters.

💡 Idea stage

The startup focuses on building the product or service, addressing technical challenges, and seeking early-stage investment.

🐱‍💻 Development stage

The startup experiences increasing customer base and revenue, focusing on scaling operations, optimizing marketing and sales strategies, and establishing product-market fit.

📈 Growth stage

The startup enters a phase of rapid growth, scaling operations across multiple dimensions, seeking additional funding, and aiming for market dominance and increased profitability.

🚀 Scale stage