In the video, YC Partner Kevin Hale explains the significance of pricing and monetization for startups. He highlights common pricing mistakes, the different stages of a company, and more.
Published/Updated on Jan 19, 2022
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YC Partner Kevin Hale goes over the fundamentals of pricing and monetization, how it affects your customer acquisition strategy, and how to optimize it through a few rules of thumb. (Published on YT September 6, 2019)
TL;DR
Timestamps: 0:00 Introduction 1:35 ROI of monetization 2:50 The pricing thermometer 5:00 Pricing mistakes 6:34 Stages of a company 7:47 Why is pricing innovation hard? 9:55 How to optimize prices 10:58 Pricing danger zone 15:24 10 - 5 - 20 rule 16:50 Conclusion