<h2 id="tell-your-companys-story-more-effectively-including-specific-details-which-matter-to-investors" class="group relative whitespace-pre-wrap -ml-2 pl-2 scroll-mt-20 sm:scroll-mt-5"><a href="#tell-your-companys-story-more-effectively-including-specific-details-which-matter-to-investors" class="absolute top-1 -left-5 opacity-0 border-0 group-hover:opacity-100" aria-hidden="true" tabindex="-1" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none" target="_blank" rel="noopener noreferrer"><div class="w-6 h-6 text-slate-500 ring-1 ring-slate-900/5 rounded-md shadow-sm flex items-center justify-center hover:ring-slate-900/10 hover:shadow hover:text-slate-700 dark:bg-slate-700 dark:text-slate-300 dark:shadow-none dark:ring-0"><svg class="w-4 h-4" viewBox="0 0 24 24" fill="none" stroke-width="1.5" stroke="currentColor" aria-hidden="true"><path d="M13.19 8.688a4.5 4.5 0 011.242 7.244l-4.5 4.5a4.5 4.5 0 01-6.364-6.364l1.757-1.757m13.35-.622l1.757-1.757a4.5 4.5 0 00-6.364-6.364l-4.5 4.5a4.5 4.5 0 001.242 7.244" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round"></path></svg></div></a>Tell your company's story more effectively, including specific details which matter to investors.</h2>Guide by Patrick McKenzie at Stripe. Source: <a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://stripe.com/en-se/atlas/guides/pitching" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">https://stripe.com/en-se/atlas/guides/pitching</a><ul><li><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://stripe.com/en-se/atlas/guides/pitching#introduction" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">Introduction</a></li><li><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://stripe.com/en-se/atlas/guides/pitching#know-your-audience" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">Know your audience</a></li><li><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://stripe.com/en-se/atlas/guides/pitching#sell-yourself-and-your-team" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">Sell yourself and your team</a></li><li><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://stripe.com/en-se/atlas/guides/pitching#communicate-concrete-details" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">Communicate concrete details</a></li><li><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://stripe.com/en-se/atlas/guides/pitching#target-an-attractive-market" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">Target an attractive market</a></li><li><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://stripe.com/en-se/atlas/guides/pitching#share-unique-insight" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">Share unique insight</a></li><li><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://stripe.com/en-se/atlas/guides/pitching#focus-on-nascent-greatness" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">Focus on nascent greatness</a></li><li><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://stripe.com/en-se/atlas/guides/pitching#highlight-evidence-of-success" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">Highlight evidence of success</a></li><li><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://stripe.com/en-se/atlas/guides/pitching#ship-a-compelling-prototype" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">Ship a compelling prototype</a></li><li><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://stripe.com/en-se/atlas/guides/pitching#have-fun-but-calibrate-well" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">Have fun, but calibrate well</a></li><li><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://stripe.com/en-se/atlas/guides/pitching#get-an-intro-if-it-would-be-great" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">Get an intro if it would be great</a></li><li><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://stripe.com/en-se/atlas/guides/pitching#keep-going-regardless" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">Keep going regardless</a></li></ul>

Pitching your early stage startup (YC + Stripe Atlas)

🎨 Design

💳 Financial services

🫀 Health

💻 IT consulting & outsourcing

📒 Legal & accounting

💠 Other

📣 PR & marketing

🌐 Partner hub

🔍 Recruiting & headhunting

🦾 SaaS services

💬 Translation services

🧳 Travel & accomodation

🧑‍🤝‍🧑 HR services

⏳ Productivity

☁️ Server & cloud solutions

⚙️ Web & app development

Founders refine and validate their business concept, conduct market research, and create an MVP to gather feedback and attract early adopters.

💡 Idea stage

The startup focuses on building the product or service, addressing technical challenges, and seeking early-stage investment.

🐱‍💻 Development stage

The startup experiences increasing customer base and revenue, focusing on scaling operations, optimizing marketing and sales strategies, and establishing product-market fit.

📈 Growth stage

The startup enters a phase of rapid growth, scaling operations across multiple dimensions, seeking additional funding, and aiming for market dominance and increased profitability.

🚀 Scale stage