Startup People

STARTUP PEOPLE

Welcome to our startup platform!
We are a membership-based community where founders and operators get access to networking and resources for growth in one place.
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MEMBERS & ALUMNI
€bn
IN VC FUNDING
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EXITS & IPOs
YRS
SERVING FOUNDERS

πŸ¦„ Our story

2013: We opened our doors in Sweden, Stockholm for the first time and quickly became a central meeting point and a hub for startup people, investors and tech leaders.

2019: Our community transitioned from a co-working based community into an online community with the ambition to serve more founders, where ever they are and on their own terms.

2022: β€œSUP46” re-branded to β€œSUP” to better match who we are and match our transition from a co-working space into a online platform with a digital and international community.

Today: A growing community of ambitious startups ready to grow faster, inspire each other and improve competitive advantage.
Our mission
Help founders succeed and improve the startup ecosystem.

Community values
These are the values that guides us and how we make decisions:
  • Generosity
  • Humbleness
  • Empathy
  • Respect
  • Have fun
  • Be a role model
  • βš™οΈ Platform

    🎁 Perks & offers

    • Save up to €100k in exclusive member discounts and offers
    • Startup-friendly service providers eager to help you grow
    • Popular startup solutions such as Stripe, Open AI, Supabase, HubSpot, Webflow, Intercom, Pipedrive, Jira and much more
    Platform item

    πŸ§‘πŸΎβ€πŸ€β€πŸ§‘πŸ»β€οΈ Community of likeminded

    • Founder network exchange of best practices, inspiration, and feedback.
    • Slack channel with 1000 startup people
    • Meetups and exclusive c-level gatherings
    Platform item

    πŸ’° Fundraising resources

    • Global network of experienced early stage investors for warm introductions
    • Prepare and execute investment rounds with popular templates, workshops, and articles
    • Regular meetups with top tier investors such as Northzone, Creandum, Icebreaker, Almi Invest, Alliance Venture, Node VC, SNΓ– Ventures, ByFounders, Luminar Ventures, Dahpni and many more
    Platform item

    πŸ“ˆ Playbooks and best practices

    • A startup knowledge base to guide and speed you up
    • Workshops and webinars hosted by experts and senior operators to watch live or on-demand
    • Learn about UX/UI, Growth, Pitching, SEO, PR, Sales, Marketing, Mental Fitness, Leadership, IP rights, Hiring, and much more
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    πŸ‘― Members and alumni

    Our members and alumni range from seed to series from many verticals, industries, and business models. They've been selected for high potential, huge ambitions and our shared values. We're proud to have worked with companies such as Kry(Livi), Karma, Natural Cycles, Wolt, Fishbrain, Doctrin, Soundtrap and many more.
    Johan Attby
    Johan Attby
    Founder of Fishbrain, Stockholm
    β€œI owe it to SUP as that's where Fishbrain grew in the very early phase and where I was connected to the local ecosystem after moving back from the US and not knowing that many people here. Keep up the great work!”
    Fishbrain
    Johan Gustafsson
    Johan Gustafsson
    Founder of Unomaly, Stockholm
    β€œSUP had the ability to inspire a perfect combination of performance, context, and network. From Unomaly's perspective, SUP was a strong contributing factor in our ability to hire some of the best in the industry to our team. SUP was an important component in making Unomaly's journey to a successful exit.”
    Unomaly
    Fidan Gutaj
    Fidan Gutaj
    Co-Founder of Kudos Labs, Berlin
    β€œSUP have been extremely supportive in our early stages of the company, and also introduced us to our first investors. What we as founders find particularly helpful is the almost weekly workshops covering most topics you would need as a founder with +100 things going on at the same time”
    Kudos

    πŸ‘› Pricing

    choose a plan

    Membership

    0KR / month
    Instant free membership
    Beginners & Enthusiasts
    • Startup templates & downloads
    • Investor & journalist databases
    • SUP collections
    • Startup articles
    • Open meetups, AWs & events
    • Search
    • Bookmarks
    • Content filtering
    • Dark mode

    Premium Membership
    Premium tag

    (or € 39 / month)
    399KR / month
    + VAT
    7 day trial, instant premium access
    Professionals & Advanced operators
    Everything from Free membership and..
    • Premium articles
    • Premium perks
    • All workshops
    • Founder slack community
    • Expert consultancy & coaching
    • Early access to new features
    • Priority application for Elite

    Elite Membership
    Premium tag

    (or € 349 / month)
    3499KR / month
    + VAT
    Invite only
    Land grabbers & Scalers
    Everything from free Premium and..
    • Request workshops
    • Request investor dating
    • Request articles & perks
    • Warm introductions
    • 1h free consultancy / month
    • Senior founder meetings
    • Mentoring
    • Exclusive meetups & AWs
    • Content thought leader
    • Exposure
    • VIP platform support

    Custom quote

    Interested in empowering your portfolio and community of startups with gold standard tools for growth?
    Reach out for volume discounts and tailored solutions.

    🀝 Partners

    Our platform partners uses our software and tapping into our community and growth resources to help them and their portfolio of startups grow faster and succeed.
    Scania
    Scania Innovation Factory
    Stockholm's Stad
    Stockholm Scaleup Program
    Frequently Asked Questions (FAQ)

    β€œSUP46” is an acronym for Start-Up People of Sweden (+46 is the country code of Sweden). SUP46 was re-branded to SUP back in 2022 to better resonate with our new international ambitions.

    We discontinued our coworking business in 2020 to focus more on our new software platform. This enables us to serve founders and teams beyond the walls of a physical office space. Additionally, we hope that many more will benefit from our network and learnings by focusing on our online presence.

    No, SUP are currently focusing on making investor connections and preparing founders for a potential fundraising process.

    No, we have no structured curriculum or mandatory sessions. Nor do we take equity in companies or have limited membership times. If you’re evaluating accelerators or incubators, please check out our lists and guides to learn more and make informed decisions if and what accelerator/incubator might fit your needs.