Startup People
Welcome to our startup platform!
We are a membership-based community where founders and operators get access to networking and resources for growth in one place.
Logo
300+
MEMBERS & ALUMNI
€1bn
IN VC FUNDING
25+
EXITS & IPOs
10 YRS
SERVING FOUNDERS

🦄 Our story

2013: We opened our doors in Sweden, Stockholm for the first time and quickly became a central meeting point and a hub for startup people, investors and tech leaders.

2019: Our community transitioned from a co-working based community into an online community with the ambition to serve more founders, where ever they are and on their own terms.

2022: “SUP46” re-branded to “SUP” to better match who we are and match our transition from a co-working space into a online platform with a digital and international community.

Today: A growing community of ambitious startups ready to help each other grow and succeed.
Our mission
Help founders succeed and improve the startup ecosystem.

Community values
These values guide us and are a key part of how we select new members:GenerosityHumbleness

EmpathyRespect

Have funBe a role model

⚙️ Platform

🧑🏾‍🤝‍🧑🏻‍️ Community of likeminded

  • Founder network exchange of best practices, inspiration, and feedback.
  • Slack channel with 1000 startup people
  • Meetups and exclusive c-level gatherings
Platform item

💰 Fundraising resources

  • Global network of experienced early stage investors for warm introductions
  • Prepare and execute investment rounds with popular templates, workshops, and articles
  • Regular meetups with top tier investors such as Northzone, Creandum, Icebreaker, Almi Invest, Alliance Venture, Node VC, SNÖ Ventures, ByFounders, Luminar Ventures, Dahpni and many more
Platform item

📈 Playbooks and best practices

  • A startup knowledge base to guide and speed you up
  • Workshops and webinars hosted by experts and senior operators to watch live or on-demand
  • Learn about UX/UI, Growth, Pitching, SEO, PR, Sales, Marketing, Mental Fitness, Leadership, IP rights, Hiring, and much more
Platform item

🎁 Perks & offers

  • Save up to €100k in exclusive member discounts and offers
  • Startup-friendly service providers eager to help you grow
  • Popular startup solutions such as Stripe, Open AI, Supabase, Google Cloud Platform, HubSpot, Intercom, Pipedrive, and much more
Platform item

👯 Members and alumni

Our members and alumni range from seed to series from many verticals, industries, and business models. They've been selected for high potential, huge ambitions and our shared values. We're proud to have worked with companies such as Kry(Livi), Karma, Natural Cycles, Wolt, Fishbrain, Doctrin, Soundtrap and many more.

👛 Pricing

choose a plan

Membership

0KR / month
Instant free membership
  • Startup templates
  • Downloads
  • Investor & journalist databases
  • Collections
  • Search
  • Startup articles
  • Afterworks and open events

Premium MembershipPremium tag

(or € 180 / month)
1800KR / month
+ VAT
Invite only
Everything from free membership +
  • Community and premium articles
  • Slack group
  • Introductions
  • Founder and investor meetings
  • Workshops
  • Mentoring and personal support
  • Office hours
  • Perks and offers

Custom quote

Interested in empowering your portfolio and community of startups with gold standard tools for growth?
Reach out for volume discounts and tailored solutions

We look for early stage technology companies, high potential, huge & scalable ambitions and great community fit. We tend to accept applicants that have launched their product/service and have some early traction indications. We'd expect you to be committed to the company and have at least one founder working full time.
We are industry and business model agnostic but may reject applications from companies active in areas where we have less experience or with extensive time to market.
Read the full Q&A about the application process here.
Johan Attby
Johan Attby
Founder of Fishbrain, Stockholm
“I owe it to SUP as that's where Fishbrain grew in the very early phase and where I was connected to the local ecosystem after moving back from the US and not knowing that many people here. Keep up the great work!”
Fishbrain
Johan Gustafsson
Johan Gustafsson
Founder of Unomaly, Stockholm
“SUP had the ability to inspire a perfect combination of performance, context, and network. From Unomaly's perspective, SUP was a strong contributing factor in our ability to hire some of the best in the industry to our team. SUP was an important component in making Unomaly's journey to a successful exit.”
Unomaly
Fidan Gutaj
Fidan Gutaj
Co-Founder of Kudos Labs, Berlin
“SUP have been extremely supportive in our early stages of the company, and also introduced us to our first investors. What we as founders find particularly helpful is the almost weekly workshops covering most topics you would need as a founder with +100 things going on at the same time”
Kudos

🤝 Partners

Our platform partners uses our software and tapping into our community and growth resources to help them and their portfolio of startups grow faster and succeed.
Scania
Scania Innovation Factory
Stockholm's Stad
Stockholm Scaleup Program